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This web site riverslodge.com states the following, "Click here for Rates or to Book a Trip! Click here for Rates or to Book a Trip! The Trip of a Lifetime Salmon Fishing at Rivers Lodge in Rivers Inlet, BC." We noticed that the website said " Whether trolling for the catch of a lifetime or absorbing the stunning beauty, you may never get closer to paradise." It also said " Spend your days walking the sandy beaches, watching pods of orca or exploring the bays and lagoons of Rivers Inlet. In an idyllic cove where the Pacific Ocean meets the mighty Coast Mountains floats Rivers Lodge. Mailing Address 715 W 66." The header had BC fishing charters as the highest ranking optimized keyword. It is followed by Rivers Inlet fishing lodges, Salmon fishing, and Salmon fishing in BC which isn't as ranked as highly as BC fishing charters. The next words riverslodge.com used was Sport fishing. Halibut fishing was included but could not be seen by search parsers.